我们在谷歌广告的活动和/或广告组中使用否定关键字——否定关键词是指你不希望搜索者将其与你的产品和服务联系在一起的单词和短语。
这样子,你能节省很多不必要的广告支出。
这不仅有利于你直接节省浪费点击的钱,它还提高了你的关键字/广告的点击率(CTR),这有助于提高你的广告质量分数。改进的质量分数可以帮你保持在搜索结果页面的更前的广告位置。
在我管理谷歌广告活动的几年时间里,我已经建立了一个否定关键词列表,这些关键词在进行B2B PPC活动时非常有用(我只提供我的一些列表,因为我主要不是做B端)。
注意:每个公司都有自己独特的市场定位,所以,不要乱用这个否定关键词列表!!!
下面的B2B负面关键词列表是为了给你提供一个资源,当你决定哪些词你不希望与你的广告相关联时,可以作为一个起点。
延伸阅读:B2C的谷歌广告否定词列表
避免求职相关搜索
防止你的广告出现在常见的就业和职业相关搜索中。
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
与目的不相关的关键词
不要把钱浪费在那些与你的产品/服务或行业相关性极低的关键词上
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
避免研究和统计相关搜索
假设你有一个有限的广告预算,避免人们做研究时的搜索字词,并确保你使用你的广告能引来有效的流量。
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
避免教育相关搜索
防止你的广告被显示给寻找课程和教育的人
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
避免找折扣的人
如果你的定位是优质供应商,排除想找折扣的人的搜索关键词会有帮助。
如果你确实想要这些关键词的访问者,可以创建一个额外的活动或广告组来target这些折扣词。然后确保将这个负面关键词列表添加到不针对折扣受众的活动或广告组中。
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
避免价格购物者
你可能希望访问者到你的网站寻找价格和/或报价,但如果不是,可以在这些词中添加负面关键词,以避免潜在客户可能更关注价格而不是质量或服务。
price
prices
pricing
quote
quotes
避免DIY
在许多行业中,都有 “自己动手 “或爱好者。如果你不迎合这类受众,最好把他们筛选出来。
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
避免销售商业软件
如果你是一家销售商业软件或企业软件的公司,a)你很可能想避免成千上万的软件开发人员寻找免费资源,b)你想避免与寻找工具和家庭使用产品的消费者混淆。
使用这个列表作为起点,但也可以通过头脑风暴和使用关键词建议工具来寻找针对你的软件领域的潜在负面关键词。
burn
burner
cd
code
community
desktop
developer
developers
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
B2B营销人员可以考虑的其他负面关键词
以下是B2B搜索广告活动中可以排除的其他词汇:
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
about
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
buy
case studies
case study
class
classes
club
clubs
college
colleges
conference
conferences
consultants
consulting
consumer
council
councils
course
courses
data
define
definition
developer
developers
diagram
direct hire
direct placement
education
employer
employers
employment
example
examples
FAQ
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
full-time
guide
guides
head hunter
hiring
history
home
house
household
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
overstock
part-time
personal
photo
photos
picture
pictures
position
positions
program
programs
refurbished
recruiter
recruiters
recruiting
report
reports
research
resource
resources
resume
resumes
review
reviews
salaries
salary
sample
samples
school
schools
seminar
seminars
staffing
statistics
stats
store
stores
success stories
success story
temp
temporary
theories
theory
training
tutorial
tutorials
universities
university
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops
business to consumer
goods
business-to-consumer
used
vintage
recreational
recreation
hobby
diy
homes
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
bulletin
bulletins
career
careers
case
studies
case study
class
classes
club
clubs
conferences
consultant
consulting
free
define
definition
freelancing
freelancer
faq
home
house
guide
guides
full-time
fulltime
temp
temporary
what are
training
tutorial
tutorials
review
reviews
resource
report
reports
resources
workshop
workshops
wiki
wikipedia
youtube
recruiting
recruiters
salary
salaries
school
schools
university
universities
stats
原创文章,作者:图帕先生,感谢支持原创,如若转载,请注明出处:https://www.yestupa.com/200-negative-keyword-list.html